ARTO Apparels Ltd. Case Study
ARTO Bangladesh: Accelerating High-Growth Direct-to-Consumer Fashion
Key Metric: 3.4x Conversion Rate Improvement
1
The Technical & Business Challenge
During Eid seasonal campaigns, traffic spikes regularly crashed their previous WooCommerce store. Manual parcel entry into courier software led to shipping delays and lost orders.
2
The Engineered Solution Architecture
Piegoo Software migrated the brand to a custom Django eCommerce application with automated courier API integrations, redis-backed cart caching, and a mobile-optimized 1-click checkout flow.
3
Measurable Results & Outcomes
The new store handled 12,000 concurrent shoppers during the Eid campaign with zero downtime. Order dispatch time plummeted from 48 hours to same-day delivery.
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